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Hi, I'm Alicia  

I am a User Experience Designer with a  curiosity and passion for understanding and improving user experiences.

Some of the work I'm most proud of

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NISSAN

This project focused on building stakeholder empathy with email users thereby shortening communications and clarifying the call-to-action to enroll. 

My Role

User Research

Prototyping

Stakeholder Education

Content Writing

Main Goal

To get users to enroll in a trial for service.

HOLLAND AMERICA

This effort focused on helping current and future passengers have a more usable and accessible experience with an improved ship shower interface.

My Role

UX Design

Design Thinking Facilitator

Researcher

Main Goal

Creating a more accessible & usable experience with an improved ship shower interface.

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FAHRENHEIT 32

This project focused on finding the right tool to connect client user and tech user to an A/C system to create better service experiences.

My Role

Lead UX Designer

Main Goal

To put client user, tech user and A/C system in contact.

PROJECTS

I've also done user experience design and research for companies including:

JCPenney

Fahrenheit 32

Holland America Line

SiriusXM
Connected Vehicle

IS2TEA

JCI

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© 2021-2024 Alicia Colina-Ashby

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